An event that encourages social and environmental change in habits while promoting a sustainable economy. Guayaquil has hosted this event for over eight years with incredible outcomes for the city and the region. The event has influenced the promotion and development of high environmental impact city ordinances.
THE CITY LOCATED ON THE BEAUTIFUL COAST
From the Pacific Ocean, Santiago de Guayaquil, Ecuador's seaport city and gateway to beaches on the Pacific and the Galapagos Islands, lies along the Pacific Ocean. It is an attractive, vibrant city characterized by its dynamism, organization, outstanding urban achievements, and its people's warmth. The Simón Bolívar Pier with its Rotonda Hemicycle extends next to the Guayas River. A few meters away from the north stands Barrio Las Peñas, characterized by its colorful houses, where a set of 456 stairs lined up with cafes, craft shops, and art galleries guides towards the top of Santa Ana Hill. At the top, overlooking the city, boasts Santa Ana Chapel and a lighthouse.
These ordinances generated a change in the city's indicators. In addition, the 2018 single-use plastic ordinance became the structure for the national law on single-use plastics.
Brand impact in international media USD 9 Million.
Job creation. Direct and indirect.