An event that promotes changes in social and environmental habits, while promoting a sustainable economy. For more than eight years, it has been developed in Guayaquil, with surprising results for the city and the region.
THE CITY LOCATED ON THE BEAUTIFUL COASTS
On the Pacific Ocean, Santiago de Guayaquil, a port city of Ecuador, is a gateway to the Pacific beaches and the Galapagos Islands. It is an attractive city that is characterized by its dynamism, organization, great urban achievements and warmth of its people. Along the Guayas River stretches the Malecón Simón Bolívar with its Hemicycle of the Rotunda. To the north is the Barrio de Las Peñas, full of colorful houses. Accessed by stairs surrounded by cafes and art galleries, Cerro Santa Ana offers views of the city and houses the Chapel of Santa Ana and a lighthouse. Cerro Santa Ana is located northeast of the city, next to Barrio Las Peñas and a few meters from the boardwalk. It’s the place where Guayaquil originated. It’s colorful and visiting it is pleasant, as you climb 456 steps, until you reach its top, where you can see the north of Guayaquil. The hill is full of cafes, bars, craft shops, etc.
These ordinances generated a change in the indicators of the city. In addition, the 2018 plastic ordinance became the framework for the national law on single-use plastics.
Brand impact in international media 9MM U$S. Generation of jobs. Direct and indirect.